Whatever your drink of choice, bottoms up. Perhaps our booze has just gotten better. Americans “increasingly opt for craft beers, rather than mainstream beers over the last decade,” says Mullarkey. Bill has also been chosen a Wine Spectator Market Watch Leader. While light beers are among the hardest hit, craft and imported beers appear to be bucking that trend, he says. Magazine has recognized The Wine House as one of ten Best Wine Shops in the World. economy overall have also contributed to the decline in beer drinking over the past decade, Rogers says. High unemployment rates among core beer drinkers and a weak U.S. Increased competition from other alcoholic beverages, like fine wines, vodka, cocktails and whiskey, have nipped at beer’s popularity. And shows like HBO’s “Sex and the City” helped rekindle the cocktail culture. Americans have developed a taste for a wider variety of spirits, rather than just the mainstream bottles. Market Watch says:Ī new wave of advertising followed the end of the industry’s self-imposed television-advertising ban in 1996, analyst say. We’re drinking more wine and distilled spirits, but less beer. “I believe they are out of fashion because of the increase in ready-to-drink and/or single-serve options,” he says.Īnd when it comes to alcohol, it’s a mixed bag. Powdered protein shakes, Instant Breakfast, chocolate mixes for children and powdered ice teas are losig their fizz, says Adam Rogers, senior researcher at the Beverage Information Group, a trade organization in Norwalk, Conn. Powdered drinks might have lost their appeal recently: Plus, milk has become increasingly expensive.īottled water, tea and powdered drinks are down, too. Children, traditionally a big market for dairy, account for a smaller percentage of the population than they used to. Milk, for instance, might be suffering from its rising price point:Īmericans drink 30% less of the white stuff than they did in 1975, the Wall Street Journal reported last month - a shift that makes it clear how quickly tastes can change from one generation to the next. Market Watch broke down our libationary habits. Consumption of milk, soda and juice has dropped since 2001, while consumption of alcohol has increased. See last year’s highlights here.Maybe it’s the economy, or the current state of politics, or our recent boy band resurgence-but for whatever reason, Americans are putting down the milk and picking up the wine glass. Change In The Air Festival is a philanthropic fundraising effort to build our scholarship, while simultaneously providing safe, inclusive spaces for all craft beer enthusiasts. Live DJ and performances from Timmy Maia and the Paul Bryant Hudson Band and food available for purchase from Bear’s Smokehouse BBQ and also from some of the best Black and Brown owned restaurants around including: Jazzy’s Soul Kitchen Madeline’s Empanaderia JTM Cupcakes Perfect Poundcakes Ovelle Coffee The Drunk Alpaca and more. Little House Brewing Company Lawsons Finest Liquids Brooklyn Brewery. Labyrinth Brewing Company Fox Farm Brewery Athletic Brewing Company Outer Light Brewing Company Kent Falls Brewing Co. Best Friends Lunch Twelve Percent Beer Project Alvarium Beer Co. Black Hog Brewing Dockside Brewery Great Falls Brewing Company Allagash Brewing Company Armada Brewing Hog River Brewing Company Counterwieght Brewing Tribus Beer Co. Daym Drops, host of Netflix’s “Fresh, Fried & Crispy”, will be event emcee, and guests will enjoy more than 22 breweries from Connecticut and the surrounding region, including Black and Brown owned breweries: New England Brewing Co. This inclusive event will provide the BIPOC community the opportunity to discuss social issues, learn more about careers in the Connecticut and surrounding region craft beer industry, and the educational programs available through Sacred Heart University. What started as a beer collaboration between New England Brewing and Dockside Brewery as a fundraiser for the Connecticut Brewers Guild African American Scholarship, has evolved into a festival with the same goals: creating a more inclusive beer industry while uplifting and highlighting Black and Brown owned food vendors, music and art. The third annual Change in the Air Festival is set for October 14, 2023.
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